Discovering Leads for Your Business

“No individual can win a game by himself.” - Pele'

Who Would Benefit From Your Customer List?

You didn't misread that headline! Perhaps adding the words "outside of your direct competitors" will help you better understand the question. Who other than your direct competitors do you know that would benefit from meeting your customers?

You probably know other individuals that are marketing their product or service to the same audience that you would like to meet. For example, a florist may desire to meet brides. Other types of businesses that may do business with brides include: event planners, caterers, men's formal wear providers, wedding dress boutiques, travel planners, wedding venues, etc.

How can you collaborate with others in your community that have similar target markets as you? Can you create events together that will attract your target audience? An event gives each of you an opportunity to give new prospects something of value to begin building a relationship.

Building relationships with complimentary businesses is a great way to build your leads list; however, these relationships must be two-way streets. You will get what you give.